About Us | Khanoumi Online Store for Beauty, Wellness & Lifestyle

The Story of Khanoumi

Khanoumi — with over 3 million users, nearly 2 million of whom have made at least one purchase, and 1.5 million social media followers — is no longer just Iran’s first and largest specialized online beauty store. It is now the largest online business operating in the women’s market, moving steadily toward the vision of becoming Iran’s largest specialized marketplace for women’s services and products.Khanoumi, offering over 50,000 diverse products from more than 1,000 reputable brands, is not only one of the primary resources for Iranian women seeking self-care products but also a major contributor to the growth of Iran’s beauty industry, completing the cycle from production to consumption with a focus on specialized e-commerce development.Today, Khanoumi is fulfilling its dream of creating a comprehensive platform for Iranian women. Drawing on a decade of experience operating a specialized online store, Khanoumi aims to expand its range of products and introduce various services tailored to women’s unique needs, creating a complete and personalized experience where every woman can color her life and her future in her own unique way.Khanoumi strives to help build a world alongside Iranian women — a world where every woman loves herself as she is, strengthens her self-belief and capabilities, and cares for her beauty, health, and future. That’s why Khanoumi’s timeless slogan is: "Be Beautiful and Vibrant for Yourself!"

Khanoumi's Growth Journey

2014Khanoumi founded

2014Instagram activity began

2014Khanoumi website launched

2015Khanoumi brand registered

2017Started influencer collaborations

2018UGC (User-Generated Content) boom

2019Raised investor funding

2020Opened the first mechanized order fulfillment center

2021Scaled infrastructure

2022Entered offline retail for the first time

2023Tripled sales

2024Launched new business lines

2025Introduced specialized financial services for women

Khanoumi in Numbers

Over 3 millionunique website visitors

Nearly 2 milliontotal customers

44.05%of beauty sales from Tehran

55.95%of beauty sales from other cities

Introducing Khanoumi Group

Khanoumi Shop

Launched in 2014, Khanoumi Shop is Iran’s first and most comprehensive specialized online store for beauty products. It operates across five verticals: beauty, health, fragrance, personal electronics, and accessories — offering products from over 1,000 reputable brands. With a collection of over 50,000 beauty and self-care items, Khanoumi Shop provides a complete selection of top brands for customers.

Khanoumi Bazaar

In 2024, aiming to complete the supply chain, Khanoumi launched its business-to-business service "Khanoumi Bazaar," serving as a bridge between suppliers and retailers. Retailers can order their required products, and suppliers can sell their productions wholesale without intermediaries.

Khanoumi Finance

As Iran’s largest women-focused marketplace with over 3 million users and around 2 million customers -- 90% of whom are women -- Khanoumi launched investment, payment, and insurance services specifically for women in 2025.

Khanoumi Business

Launched in 2023, Khanoumi Business is the specialized media outlet for Iran's beauty industry, offering up-to-date insights on industry trends, innovations, and forecasts both in Iran and globally, providing professionals with a clear and updated view of the beauty sector’s present and future.

Private Label

In 2024, Khanoumi introduced a new business line focused on developing private label beauty brands in collaboration with manufacturers, as part of completing the production-to-consumption chain in Iran’s beauty industry.